The Stacking DAO rebrand

Rebrand is not just about logos, color palettes, and a new asset kit.

It’s about revamping the brand to express a new identity and be perceived in a different way by the community.

Why was the right moment to rebrand now?

Because Stacking DAO is more than a traditional Liquid Stacking protocol; it’s about continuing and contributing to the work of builders that keep making Stacks an amazing ecosystem.

First, Stacking DAO has made Stacking straightforward for anyone. Then, it helped bootstrap the DeFi ecosystem liquidity with stSTX. The next step is building the strongest Signers network to decentralize Stacks by enabling deposit delegations.

Each of these milestones and goals brought the protocol closer to the mission of serving Stacks in the best way possible.

A fresh redesign was needed to express this positioning from Stacking DAO and strengthen the brand as a DeFi protocol committed to further improving the Stacks network.

A more professional and brighter look

The updated look and landing page are headlined by a new logo and splashes of green color that evoke prosperity and expansion, reminding of Stacking DAO growth.

To make sure the new branding conveyed the desired sentiments and emotions to the Stacking DAO community, a great designer for the job was needed.

That’s why Stacking DAO hired Nayat, the former head designer from Revolut Crypto to lead the creation of their new brand.

Moreover, the brighter colors instill a sensation of dynamism and constant evolution, which recalls the progress of the Stacks ecosystem in unlocking the Bitcoin potential.

With this new identity, Stacking DAO is ready to take the step forward in making Stacks an even better L2.

Stacking DAO Details:

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